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Connecticut Grassroots Vaccination Campaign - Social Media and Texting Manager

Grossman Solutions, in partnership with the State of Connecticut Department of Public Health, is seeking an experienced Social Media and Texting Director for a grassroots outreach campaign to help Connecticut receive the COVID-19 vaccine. The paid canvass is part of a larger grassroots outreach campaign to schedule Connecticut residents for COVID-19 vaccination appointments and educate them on the vaccine. The campaign will prioritize majority African American and Latino neighborhoods to ensure an equitable vaccination rollout.

This is a great opportunity for a proven social media and texting professional who wants to play a critical role in increasing the number of Connecticut residents who receive the COVID-19 vaccine. The ideal candidate has a passion for social-focused initiatives that thrive in a fast-paced environment. We are looking for a candidate who enjoys developing multimedia messages and creating new ways to reach the community through a digital lens and texting campaigns.

The Social Media and Texting Manager will report to the Campaign Manager.

This position begins immediately and is currently envisioned to last until October 31. Pay is competitive and benefits include a health insurance stipend. 

Specific Responsibilities Include

  • Helps design, shape and execute a comprehensive, multi-faceted social media marketing and texting program
  • Engage the public through earned and paid media lead efforts to reach new; audiences; and advance the mission of the Connecticut Vaccination Campaign
  • Create daily posts to social media channels based on the campaign’s communications strategy
  • Create text campaigns based on the campaigns canvass strategy
  • Engage with team members and residents in the community through field work 2-3 days per week
  • Executing and implement social media and texting plans daily and provide weekly reports on key findings
  • Deploy and manage campaigns in the following platforms: Texting, Facebook, Twitter, Instagram, and TikTok
  • Write thoughtful posts and captions in an authentic voice to increase engagement with the community
  • Respond, engage and connect with all followers and comments in a timely manner
  • Ensure all messaging is in line with campaign strategy and Department of Public Health guidelines
  • Create and maintain a weekly social and texting calendar
  • Manage the community by engaging followers, prospects, partners and interested parties through comments and ad placements
  • Utilize social media advertising to boost visibility and increase exposure


  • Must have experience with social media 
  • Must have an innate understanding of what inspires and engages people.
  • Must have an amazing way with words and an eye for aesthetics
  • Must have experience with photo editing, video editing and graphic design
  • Must be current on social, political, and global news
  • Must have experience building a texting universe and using a texting application
  • Must have experience with NGP EveryAction
  • Must have experience hosting Facebook, Instagram, and Twitter pages
  • Familiarity with Hootsuite a plus
  • Proof of COVID-19 Vaccination is required


The Social Media and Texting Manager is remote. Travel within Connecticut for in-person meetings and events is required, COVID-19 health and safety precautions permitting.

To Apply

Please submit resume and cover letter online at Applications will be evaluated on a rolling basis.

Grossman Solutions is an equal opportunity employer committed to a diverse, inclusive and equitable workplace. Grossman Solutions does not discriminate on the basis of race, color, creed, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, veteran status or any other protected category under local, state or federal law.

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