Battleground New York - Data and Targeting Director

Position Overview

On behalf of Battleground New York and Battleground New York Action, Grossman Solutions is hiring a Data and Targeting to oversee and manage a statewide data and targeting operation supporting a paid field campaign in six Congressional Districts across New York State. The program will include three distinct operations: voter registration, voter outreach, and GOTV activities. 

The Data and Targeting Director will help design and oversee a team of data support staff, including roles devoted to training and support, quality control, targeting, and reporting. The Director will work closely with the Paid Field Director. This position reports to the Campaign Director.

About Battleground New York and Battleground New York Action

In 2024, New York will be a central battleground in the effort to win back the U.S. House of Representatives. Battleground New York, a new coalition of New York’s leading organizations, unions, and movements representing hundreds of thousands of people from all walks of life, has come together to flip the House and take back the majority. It will be the largest field and organizing campaign in modern New York history.

Battleground New York Action is a 501(c)(4) nonprofit organization led by the Working Families Party, Planned Parenthood Empire States Acts, 1199SEIU United Healthcare Workers East, Communications Workers of the America District 1, Indivisible, AFSCME, New York State Nurses Association, and 32BJ SEIU.

Responsibilities

• Managing and maintaining the campaign's voter data, ensuring data accuracy, security, and compliance with privacy regulations
• Managing and maintaining voter contact tools, including miniVAN, peer-to-peer tools, and other tools as needed
• Creating and maintaining targeted voter universes for various campaign initiatives, including canvassing, phone banking, voter registration, and digital outreach.
• Collaborating with the Paid Field and Campaign Directors to provide data-driven insights for voter targeting and prioritization
• Generating reports, dashboards, and visualizations to track campaign progress, performance, and key metrics for technical and non-technical audiences  
• Conducting data analysis to identify trends, patterns, and opportunities for strategic voter engagement
• Recruiting, training, and managing data staff
• Training and supporting campaign staff and volunteers on data tools, systems, and best practices
• Staying up to date with advancements in data management, targeting techniques, and analytics tools within the political campaign space
• Collaborate with America Vote staff, external vendors, and/or consultants as needed to enhance data capabilities

Qualifications: 

• 6+ years experience in data management, analytics, or related fields, preferably within a political campaign or advocacy organization
• Proficiency in data management tools and software, such as VAN/VoteBuilder, NGP/VAN, Excel, SQL, or similar platforms
• Strong analytical skills, with the ability to translate data into actionable insights and recommendations
• Proficiency with Google Sheets and/or Microsoft Excel
• Strong interpersonal skills and ability to effectively and clearly communicate with others
• Effective time management skills, including prioritizing and managing multiple tasks in a fast-paced environment
• Capacity and desire to work long hours in a campaign setting 
• Experience working in New York State is a plus

Location 

Candidates based in New York State are strongly preferred; other candidates may be considered. 

Compensation 

The pay range for this position is $8,500 to $10,500, to be set based on qualifications, experience, and location. Benefits include a health insurance stipend.

Equal Opportunity Employer

Grossman Solutions is an equal opportunity employer committed to a diverse, inclusive and equitable workplace. Grossman Solutions does not discriminate on the basis of race, color, creed, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, veteran status or any other protected category under local, state or federal law.